'Montana's Hometown': Helena tourism group touts Queen City with new brand
The Helena Tourism Business Improvement District has unveiled its new brand with a design that members said celebrates Helena as 'Montana's Hometow...
The Helena Tourism Business Improvement District has unveiled its new brand with a design that members said celebrates Helena as 'Montana's Hometown' — unspoiled, unfussy and unexpected in its creativity and natural beauty. The colors are a nod to Helena's mountains, rivers and architecture. Design elements of the new brand mark depict this, too — tied together by an 'H.' In addition, 'Visit Helena' is expanding their role from destination marketing and focusing on destination management, as well as supporting development and stewardship.